Monday, January 17, 2005

Trace Urdan's New eLearning Pretzel

The Workflow Institute Blog: The New eLearning Pretzel

He suggests that the yesterday's dominant model of a Venn diagram of content, delivery, and services of $60Bn market has vaporized into a $6Bn market, with most big players retreating, wall street unimpressed and being replaced by a new venn diagram of outsourcing, enterprise apps, and business information.

He suggests the following key emergent themes:
-The Lost Horizon: Corporate training industry redefined
-It’s the culture stupid: Learning cannot be imposed by software
-Follow the money: Learning will break into the business process
-Fewer trainers, more important
-No more CLOs
-Consumption, not content is king: Usage matters more than data
-It’s a CRM world
-Knowledge transfer will be a clearly understood source of competitive advantage.

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